Wednesday

Workshop
Wednesday

The business of creativity is still a business. Workshop Wednesday is where artistry meets strategy — marketing, pricing, client relationships, and the entrepreneurial systems that let creative people sustain their work. Plus: our teen entrepreneur spotlight and local nonprofit features.

Entrepreneurship

Wednesday on PLF Radio

6–9 AM
Morning Show

Entrepreneur Morning Brief

Business news curated for creative people. Platform changes, market trends, funding news for arts organizations, new tools and resources, and conversations about what’s shifting in the creative economy. Fast-moving and practical — the briefing you need before the day starts.

9–11 AM
Workshop Block

Marketing Your Creative Brand

Two hours of practical marketing strategy for artists, makers, and creative entrepreneurs. We cover social media with intention (not desperation), storytelling as a business tool, building an email list, and finding the audience that already wants what you make. Real tactics, not vague advice.

11–12 PM
Workshop Block

Finding Clients & Customers

Where do buyers come from? How do you talk to them? How do you build relationships that lead to commissions, sales, and repeat business? This segment covers the full cycle: identifying your ideal customer, making the first approach, and creating the kind of experience that turns buyers into advocates.

1–2 PM
★ Special

Young Whiz Kids (Ages 12–18)

This is not a token youth segment. This is a full, serious spotlight on teen entrepreneurs — what they’ve built, what they’ve learned, and what they think adults are getting wrong about young people in business. Guests have launched Etsy shops, apps, community organizations, and more. They speak for themselves, and they’re always worth listening to.

2–3 PM
★ Special

Nonprofit Spotlight

A long-form interview with a local nonprofit — their mission, how they measure impact, the people they serve, and what the community can do to help. These segments are part journalism, part advocacy, and entirely human. We don’t just feature organizations; we tell the stories of the people inside them.

3–5 PM
Deep Dive

Creative Business Deep Dive

A single topic, fully explored. Rotating subjects include: intellectual property basics for creatives, grant writing for artists, setting up an online shop, understanding contracts, navigating the freelance economy, and building a sustainable creative practice that pays. Expert guests, listener questions, and real talk about money.

5–7 PM
Flagship

Songsmith Project Segment

Wednesday evenings belong to the Songsmith Project — interviews, original music, and the business of songwriting. Because the music industry is an entrepreneurial landscape, and the lessons songwriters learn about licensing, self-promotion, and building an audience apply to creative entrepreneurs of every kind.

7–11 PM
Evening

Comedy & Mystery Theater

Mid-week comedy at 7, audio drama at 9. Wednesday night’s standup often features comedians who work in the entrepreneurial or creative space — comics who’ve run their own shows, launched merchandise, or built community around their work.

11 PM–6 AM
Late Night

Music to Create By

Wednesday’s late-night music block tends toward the focused and rhythmic — music for late-night spreadsheets, business plans, and creative strategy sessions that run past midnight.

Youth Entrepreneurship

Teen founders, not token guests

The 12–18 spotlight treats young entrepreneurs as the serious business people they are. No condescension. No “isn’t that cute.” Just real conversations about real businesses.

Nonprofit Stories

The organizations doing the work

The nonprofit spotlight features a different local organization each week — giving them extended airtime to share their mission, their impact, and their needs.

Practical Business

Real skills for creative careers

No MBA required. Workshop Wednesday is built for people who didn’t go to business school but are running a creative business anyway — and need practical, honest guidance.

“The pricing Master Class was worth more than the business class I took in community college. I raised my rates the next week.”

— PLF Radio listener, Workshop Wednesday